Pepsi was the choice of a new generation and a foundational client for many in Adlandia. But some of those ad pros are being handed their jocks this week, as Pepsi prunes its list of North American agencies on the roster from from 150 to about 50. In related news, CEO Indra Nooyi also said Pepsi will spend an extra $500 million to $600 million to advertise its brands this year, with a focus on North …
Advertising’s Top Creatives For A More Creative Economy
Why do I feel like Dan Wieden and crew have a not-so-secret deal with the White House to promote American values in this time of trouble? Probably because it shows in the agency's reel. Clearly, bailing out Wall Street and Detroit's automakers was a political act; therefore, reshaping those brands is an also a political act, to some degree. Here's the original ad from Hal Riney that this new Clint …
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Conceived, Incubated and Delivered in L.A.
David&Goliath and Siltanen & Partners in El Segundo; Saatchi & Saatchi in Torrance; Team One in El Segundo; RPA in Santa Monica; and Innocean in Huntington Beach. All have been toiling away on Super Bowl commercials for their clients. Meg James of Los Angeles Times notes that 20 of this Sunday's Super Bowl commercials, including those for Hollywood films, were made in Los Angeles. "We look at this as the …
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Made In Mexico, Marketed In Mexico, Downed In The U.S.A.
According to Ad Age, Heineken's Tecate beer brand is moving U.S. advertising from Kirshenbaum Bond Senecal & Partners' U.S. Hispanic unit Ramona to its longtime Mexican agency, Olabuenaga Chemistri. The consolidation, which will save costs, means all Tecate and Tecate Light U.S. advertising -- including digital -- will be run from south of the border, an unusual arrangement for a brand sold in the U.S. Under …
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Perception Is Reality, Until You Bend It Into Shape
I appreciate Rupal Parekh's effort to shine a light on the plight of aging workers in the Ad biz. Parekh focuses in on Dave Shea, 56, a copywriter/creative director in Princeton, New Jersey, and the difficulty he's facing finding a full time agency job today. The aging of the ad business in the digital era is an issue the industry hasn't even begun to wrestle with in earnest, but it's one that could be a key …
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The 3% Conference Aims To Bring Female CDs Together
I'd say my advertising career as a copywriter has been a bit unusual in one sense: Most of the CDs I directly reported to have been women. But it's not that way for most people, nor are many of the top CD slots at agencies held by women. To call attention to the issue, and to bring female CDs together, is The 3 Percent Conference, which will be held later this year in San Francisco. From the conference …
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Geeks And Quants Shall Inherent The Agency
Everyone wants to be an agency today. You know, because we're all creatives up in this joint. We just need to release the artiste within. To wit, Ad Age reports that Deloitte recently paid $40 million for Seattle-based mobile shop Übermind. "It's no longer an option to have a bad user experience, so having agency-type creative skills is imperative," says Mike Brinker of Deloitte. Accenture …
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Grab A Partner, Solve A Problem
As agencies struggle to redefine themselves in this newer and leaner economy, new organizational constructs built on collaboration and trust are beginning to emerge. Fast Company points to one such configuration taking shape in Norway. While many ad shops have bolted on digital capabilities and called themselves “integrated,” TRY/APT has made the deliberate choice to remain a partnership of two distinct …
