Geeks And Quants Shall Inherent The Agency

Everyone wants to be an agency today.

You know, because we’re all creatives up in this joint.

We just need to release the artiste within.

To wit, Ad Age reports that Deloitte recently paid $40 million for Seattle-based mobile shop Übermind.

“It’s no longer an option to have a bad user experience, so having agency-type creative skills is imperative,” says Mike Brinker of Deloitte.

Accenture Interactive CEO Brian Whipple, says CMOs are knocking on his door, in addition to the usual chief information officers.

“The largest brands in the world were getting incomplete solutions from their myriad vendors,” says Whipple. “Clients, in my view, are finding it more credible to reach into marketing from technology” rather than the other way around, because brand websites and online advertising require complex data analysis, customization and global management.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.