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Saturday Night Live Parodies Real Commercials. Verizon Gets That Backwards.

Every now and then, a commercial on TV stops me in my tracks, even when it's on in the background. This one from Verizon sure did: Why? Because I saw this idea done originally on Saturday Night Live: Ironically, when I first pulled this up, there was a pre-roll spot for Sprint before this SNL video. Does it take basketball-sized balls to walk into a client's office and present them with a rip-off …

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Only Ad Agencies Can Put Themselves Out of Business

Watching the Dollar Shave Club video take off last week, it got me wondering: How many brands out there can get by without advertising agency help? And what does it take for ad agencies to survive these days and in the future? The rise of digital, social, and mobile marketing, on top of all the other traditional media, means more work needs to be done. More microtargeting of the audience. More tactics to pursue. …

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Geniuses Masquerading As Interactive Creative Directors, There’s A Place For You

Digital talent. There's a growing need, and the need is not being met. Even by the best agencies in the land. Ergo, Iain Tait, partner at W+K, has taken to searching for the elusive creatures (sometimes known as Interactive Creative Directors) via his newly reconfigured blog, Crackunit2. We’re looking for Digital Revolutionaries with Traditional Sympathies, people who are first and foremost digital agitators. …

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All Marketing Is Shopper Marketing, But I Digress

Are you tired of hearing about shopper marketing? Or no, maybe you are still wondering what the hell "shopper marketing" is? It's two words for retail, instead of one. Stuart Elliott calls shopper marketing "one of the hottest fields in advertising" in his piece on Team Enterprises, based in Fort Lauderdale, Fla. Team Enterprises is starting its shopper marketing division, to be called Team …

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In Advertising, There’s No Substitute For Experiencing

A while back, I wrote about my newfound friends at Seattle's egg and their Tomato Goodness brand. So should all agencies get into a business of some other kind? What kind of experience is lacking if all we focus on is making advertising? If we’re going to pursue more experiential marketing ideas, it helps to be experienced. And no, I don’t mean experience in the sense of having 20 years of creating ads. I’m …

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To Be Held, Or Not To Be?

Certainly, big holding companies like Omnicom or WPP would love to have a piece of David Droga's action, but Droga values his independence, and it appears that he has other means. The Wall Street Journal is reporting that Droga is injecting $6 to $7 million into his five year-old agency Droga5, care of angel investments from financier Henry Silverman and media executive Bob Pittman. Ad Age too weighed in …

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One of Adland’s Stranger Marriages

Strawberry Frog has Leaped to What's Next, namely the acquisition of the firm by APCO Worldwide, a stakeholder-engagement firm (whatever that means). The strawberry frogs will no doubt want to know what it's like to work at APCO Worldwide. No worries, the stakeholder-engagement firm (whatever that means) has made a video to answer that. According to Stuart Smith of Politics of Marketing: The spin on …

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And The Gravity Shifts Back To Manhattan

Alex bailed (and his name is on the door). Jeff Benjamin, a partner in the agency, bailed. Now, according to Ad Age, two more high profile staffers--Ari Merkin and Dave Rolfe--have bailed on Crispin Porter & Bogusky, which until recently was the hottest agency in all the land. I have no idea what's driving these departures. Maybe people need new challenges. I know I do. But what's ailing Crispin is not my …

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