The Post-Pitch Letdown Gets Spoofed

According to its YouTube page, the Blamer Partnership “is a compensation, performance and search consultancy who helps clients save on agency fees and makes sure agencies are truly accountable.”

And if that description begs for a more entertaining way of selling its services, the consultancy decided to spoof the post-pitch attitudes of some agencies, when the reality of servicing the business doesn’t live up to the promises made during the pitch:

Point taken. The advertising agency business is full of many common scenarios like the one above that are ripe for spoofing. But watching the Blamer Partnership’s video reminded me of this classic, “Truth In Advertising”:

Still funny as hell, and I think it’s been 10 years since it first made the rounds.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.