Adpulp
Advertising News and Know-How
By David Burn
The Counter Counterfeit Commission is an independent, bipartisan organization with the tireless mission of countering counterfeits and protecting you from being duped and disappointed. For some time now, the CCC has been combating the criminal element responsible for knock-off goods ranging from watches to sunglasses to little porcelain figurines. But last year, the decision was made to shift our efforts and focus …
Continue Reading about The Onionization Of Crispin Porter + Bogusky →
Adweek is now letting you rate agencies in all sorts of categories, like most creative, least creative, best reel, worst reel, best run, most likely to be a sweatshop, etc. It's like a 35-question survey, and I think you can do it only once. So have fun. Every vote counts! …
By David Burn
Bag us our next client and you're hired. Before you count your chickens here are a few things you need to know. 1. It …
Continue Reading about Zipatoni To Show New Biz Specialist The Money →
Ad agency people often exist in an echo chamber. So read Deb Owen's insightful take on the agency-client "partner or vendor" conundrum. It might give you a new perspective on things. …
"They've [Goodby] done a great job, but we got to a point where we needed an agency that could handle all of our marketing," said Henry Gomez, an eBay spokesperson. "At the end of the day, Goodby is a boutique in San Francisco, and we got to the point where we need a bit more creative firepower and a bit more executional firepower." That taken from this article on clickz.com. A boutique? Lacking creative firepower? …
We all know about the prevalence of prescription drug ads, but now the scrunity is turning to hospital advertising and marketing, as noted in this AP article. Now the ad industry has to watch out. While pharmaceutical advertising is kind of a niche that some ad agencies pursue--and it's pretty easy to snicker at Cialis and all the side effect-laden commercials--hospital and other health care-related advertising is a …
Continue Reading about We’re Having A Sale On Triple Bypasses This Week! →
By David Burn
Fortune--a magazine I generally find useful--has added "Advertising and Marketing" to its list of industries for their 2005 America's Most Admired Companies report. Here are the winners: 1-Omnicom Group 2-Vertis 3-Grey Global Group 4-Interpublic Group I've never heard of Vertis, until now. I once worked for an Omnicom agency and it was an okay experience. Grey and Interpublic are probably okay to work for, as well. …
By David Burn
from Lewis Lazare: On Wednesday, Leo Burnett formally launched a Musical Artist in Residence program in hopes of bringing today's musical artists and the creative side of the advertising industry in closer harmony. This week, Burnett welcomed its first musical group, the multi-platinum rock band Collective Soul. Cheryl Berman, Burnett chairman and its outgoing chief creative officer, said having the musical artists …
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