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Zipatoni To Show New Biz Specialist The Money

Bag us our next client and you’re hired.
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Before you count your chickens here are a few things you need to know.
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About David Burn

David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.

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Comments

  1. scott says

    Does that seem pathetic to anyone else? If I could win the business of a $5m client, I’d keep the business for myself.

  2. David Burn says

    I think it’s an innovative way for a promo agency to showcase their thinking–in a promotion designed to win new business.
    Keeping the business for yourself sounds good. But to service such an account, one needs a team. If you’re just a guy with a great Rolodex, you may or may not not have that team at your disposal.

  3. Tim says

    As a person who interviewed with Zipatoni for an account service position a couple months ago, I find this interesting. It reminds me of a time just out of college when I interviewed with Prudential. They were looking for candidates who had a lot of friends, frat brothers and relatives who they could sell their services to. In other words, they seemed like they were more interested in my contacts than me. If I had been able to bring in $5 million in billings at my last company, I would never have been laid off. Interesting concept, though.