from Adweek: CP+B issued the following statement Friday: “We have had the privilege to work with Molson for almost four years. During our partnership, they became the fastest growing top 25 import in the U.S. and had their first years of growth following several years of decline. Yesterday, they informed us that due to the merger with Coors, they will be consolidating their business using existing resources. We find this to be an extremely exciting industry and we hope to have the opportunity to use the knowledge that we have gained through our work with Molson to continue operating in this category in the future.”
Deutsch/LA in Marina del Rey, Calif., and Foote Cone & Belding in Chicago pick up duties on Molson’s $10mil account.
