We all know about the prevalence of prescription drug ads, but now the scrunity is turning to hospital advertising and marketing, as noted in this AP article.
Now the ad industry has to watch out.
While pharmaceutical advertising is kind of a niche that some ad agencies pursue–and it’s pretty easy to snicker at Cialis and all the side effect-laden commercials–hospital and other health care-related advertising is a cash cow for many, many small local and regional agencies. And as Americans are getting older, fatter, and sicker, it’s a growth area. Trust me, as a freelancer, I’ve done many a hospital ad, and the competition amongst health care providers is just as fierce as any other category.
