A shameless plug for my new column on TalentZoo.com. Enjoy. …
Continue Reading about Weekend Reading: “Maximizing Our Skill Sets To Enable Synergistic Crap” →
A shameless plug for my new column on TalentZoo.com. Enjoy. …
Continue Reading about Weekend Reading: “Maximizing Our Skill Sets To Enable Synergistic Crap” →
By David Burn
from Adweek: CP+B issued the following statement Friday: "We have had the privilege to work with Molson for almost four years. During our partnership, they became the fastest growing top 25 import in the U.S. and had their first years of growth following several years of decline. Yesterday, they informed us that due to the merger with Coors, they will be consolidating their business using existing resources. We find …
Continue Reading about Crispin Porter + Bogusky Runs Out Of Beer →
By David Burn
The Counter Counterfeit Commission is an independent, bipartisan organization with the tireless mission of countering counterfeits and protecting you from being duped and disappointed. For some time now, the CCC has been combating the criminal element responsible for knock-off goods ranging from watches to sunglasses to little porcelain figurines. But last year, the decision was made to shift our efforts and focus …
Continue Reading about The Onionization Of Crispin Porter + Bogusky →
Adweek is now letting you rate agencies in all sorts of categories, like most creative, least creative, best reel, worst reel, best run, most likely to be a sweatshop, etc. It's like a 35-question survey, and I think you can do it only once. So have fun. Every vote counts! …
By David Burn
Bag us our next client and you're hired. Before you count your chickens here are a few things you need to know. 1. It …
Continue Reading about Zipatoni To Show New Biz Specialist The Money →
Ad agency people often exist in an echo chamber. So read Deb Owen's insightful take on the agency-client "partner or vendor" conundrum. It might give you a new perspective on things. …
"They've [Goodby] done a great job, but we got to a point where we needed an agency that could handle all of our marketing," said Henry Gomez, an eBay spokesperson. "At the end of the day, Goodby is a boutique in San Francisco, and we got to the point where we need a bit more creative firepower and a bit more executional firepower." That taken from this article on clickz.com. A boutique? Lacking creative firepower? …
We all know about the prevalence of prescription drug ads, but now the scrunity is turning to hospital advertising and marketing, as noted in this AP article. Now the ad industry has to watch out. While pharmaceutical advertising is kind of a niche that some ad agencies pursue--and it's pretty easy to snicker at Cialis and all the side effect-laden commercials--hospital and other health care-related advertising is a …
Continue Reading about We’re Having A Sale On Triple Bypasses This Week! →
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