This week’s Adweek contains the Annual Agency Report Cards. While you have to be a subscriber to access the full report, I’ll give you some of the highlights right here:
These are overall grades, which include revenues, creative, global and regional highlights and management:
Berlin Cameron/Red Cell A-
Crispin Porter & Bogusky A-
TBWA Chiat/Day A-
Wieden & Kennedy B+
Publicis B+
Goodby B
DDB B
Fallon B-
Foote Cone & Belding C+
GSD&M C+
Grey C+
JWT C+
Leo Burnett C
Lowe C-
Saatchi & Saatchi D+
Young & Rubicam D+
Y+R Chicago is the shop behind some of the Miller Brewing work, which I love. Thus, I find it hard to see how they might have “earned” a D+.
Well, the report card for Y&R doesn’t mention anything about Miller, or much about the Chicago office. I suppose when the Adweek gurus sit down in their conference room to fill this out, they’re thinking more about Ann Fudge and the whole network.
Numbers got a D-
Creative got a C+
Management got a D+
I suppose I’d be pretty freaking embarrassed about if I was in senior management there.
I do think that the intent was for overall network performance.