Google will soon be experimenting with larger form ads, giving advertisers more control over where their ads are shown, how they pay for them and what they look like.
Google’s market value is currently higher than Viacom and Disney. Ad people–planners, AE’s, media folks, and creatives alike–had better start including Google ads in their client’s marketing plans, because clients will likely demand them. It simply can’t be ignored by ad agencies much longer.
