And The Winner Is…

Last month Adweek held an online poll where you could rate certain agencies in certain categories.
I can’t find an online link to the full report, but I’ve seen it in print. Here are some of the top category vote getters:
Most Competitive: Crispin Porter & Bogusky
Most Complacent: Grey
Most Overrated: Deutsch
Most Underrated: GSD&M
Most Like a Playground: Crispin
Most Like a Sweatshop: Grey (ironically, Crispin came in second here)
Most Likely to Languish: Young & Rubicam
Most Like to Disappear: Lowe
Best at Consumer Insight: Goodby
Best at Branded Entertainment: Fallon
Best Run Holding Company: Omnicom
In all fairness, the winning margins weren’t overwheming, but it’s interesting to see how people respond. The quick take from all of the polls: Crispin’s great, Grey & Y&R suck, Goodby’s still pretty good.
Sounds like high school all over again. The popular kids end up in the yearbook most often.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.