Mad Dogs May Be Euthanized

According to Adweek, Mad Dogs & Englishmen in New York City is facing an uncertain future following a major reduction in spending by Atkins Nutritionals, one of its major clients.
While I hope they stay in business, there’s a lesson here:
When I was in school 10 years ago, Mad Dogs was THE hot shop everyone wanted to work for. Their work for The Village Voice and Thom McAn was refreshingly funny at the time, and Nick Cohen, the agency’s founder, was thought to be a savior of the ad business. People I know went to intern (read: produce ads for them) there for free.
It’s a phenomenon I’ve written about before. Somewhere along the line, they Jumped The Shark. For some reason, ad agencies have a tendency to do that.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.