Gary Goldsmith Leaves Lowe

Here’s a recap of some big news in the Ad world, as Gary Goldsmith, a well-respected CD and former president of The One Club, is being replaced as Chief Creative Officer of Lowe. Read the article–and then read between the lines and draw your own conclusions.
I’ve got a decent memory, but let me see if I’ve got this right:
–Lowe & Partners merged with Scali McCabe Sloves to form Lowe & Partners/SMS
–Goldsmith/Jeffery merged with Lowe & Partners
–Ammirati and Puris merged with Lintas to form Ammirati Puris Lintas
–Ammirati Puris Lintas merged with Lowe & Partners to form Lowe Lintas
–The whole thing was changed to just Lowe.
–Then IPG bought the whole schmear.
All of which pretty much occurred in the last 10 years or so.
This business never ceases to amaze me.



About Dan Goldgeier

Dan Goldgeier is a Seattle-based freelance copywriter with experience at advertising agencies across the U.S. He is a graduate of the Creative Circus ad school, and currently teaches at Seattle's School of Visual Concepts. Dan is also a columnist for and the author of View From The Cheap Seats and Killer Executions and Scrubbed Decks.