The Counter Counterfeit Commission is an independent, bipartisan organization with the tireless mission of countering counterfeits and protecting you from being duped and disappointed. For some time now, the CCC has been combating the criminal element responsible for knock-off goods ranging from watches to sunglasses to little porcelain figurines. But last year, the decision was made to shift our efforts and focus solely on the newest and most atrocious kind of deception: counterfeit MINI Coopers.
Seems like an awfully convoluted way to get a message across. The best stuff Crispin’s done for the Mini has been the simplest: i.e., strapping one on top of an SUV. This new campaign, like their earlier “Men of Steel” work, smacks of gimmickery. It seems destined to generate more buzz for the agency – “Hey, look at what we can do!” – than for the brand. (Deploy sarcasm shield) Not that Crispin would ever, ever indulge in self-promoting showboating. No, never. (Retract sarcasm shield)
CB+P has jumped the shark with this one.
What brand challenge is this really solving?
I applaud the constant variety of work that place sends out. I’m sure other ones will hit the mark. I’m sure another agency will be able to out Crispin Crispin.