“They’ve [Goodby] done a great job, but we got to a point where we needed an agency that could handle all of our marketing,” said Henry Gomez, an eBay spokesperson. “At the end of the day, Goodby is a boutique in San Francisco, and we got to the point where we need a bit more creative firepower and a bit more executional firepower.”
That taken from this article on clickz.com.
A boutique? Lacking creative firepower? Whoa…them’s fightin’ words.
Fightin’ Words
AdPulp cites a ClickZ report on eBay letting their marketing agency go, using the word ‘vendor’ along the way, and looking for more ‘creative firepower’ and ‘executional firepower’.