According to Advertising Age magazine …
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Will Alex Bogusky’s Mom Sign His Adweek Report Card?
This week's Adweek contains the Annual Agency Report Cards. While you have to be a subscriber to access the full report, I'll give you some of the highlights right here: These are overall grades, which include revenues, creative, global and regional highlights and management: Berlin Cameron/Red Cell A- Crispin Porter & Bogusky A- TBWA Chiat/Day A- Wieden & Kennedy B+ Publicis …
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Google Goes Ad Crazy
Google will soon be experimenting with larger form ads, giving advertisers more control over where their ads are shown, how they pay for them and what they look like. Google's market value is currently higher than Viacom and Disney. Ad people--planners, AE's, media folks, and creatives alike--had better start including Google ads in their client's marketing plans, because clients will likely demand …
Core For Sale
Agencies build brands for clients everyday, but often overlook the careful construction of their own. Core, in St. Louis, is not one of those agencies. Core For Sale, an online store peddling Core-branded merchandise, is a unique way to build the agency brand, and showcase the design sensibility of its hyper-talented staff. core is a 19-person creative studio based in saint louis, missouri that started in 1995 as a …
Gary Goldsmith Leaves Lowe
Here's a recap of some big news in the Ad world, as Gary Goldsmith, a well-respected CD and former president of The One Club, is being replaced as Chief Creative Officer of Lowe. Read the article--and then read between the lines and draw your own conclusions. I've got a decent memory, but let me see if I've got this right: --Lowe & Partners merged with Scali McCabe Sloves to form Lowe & …
That Other Portland Agency With The Other Shoe Client
Steve Hall points to JohnsonSheen's new work for running shoe client, Brooks. But, I'm more interested in the Portland agency's self-promotional copy. SOME AGENCIES PARTY HARD, wear Armani, serve 12 kinds of martinis, and film with Spielberg's second cousin, because, well, he's Spielberg's second cousin. Not coincidentally, they make advertising that's shiny on the outside and empty on the inside. Then there's …
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Weekend Reading: “Maximizing Our Skill Sets To Enable Synergistic Crap”
A shameless plug for my new column on TalentZoo.com. Enjoy. …
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Crispin Porter + Bogusky Runs Out Of Beer
from Adweek: CP+B issued the following statement Friday: "We have had the privilege to work with Molson for almost four years. During our partnership, they became the fastest growing top 25 import in the U.S. and had their first years of growth following several years of decline. Yesterday, they informed us that due to the merger with Coors, they will be consolidating their business using existing resources. We find …
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