That Other Portland Agency With The Other Shoe Client

Steve Hall points to JohnsonSheen’s new work for running shoe client, Brooks. But, I’m more interested in the Portland agency’s self-promotional copy.

SOME AGENCIES PARTY HARD, wear Armani, serve 12 kinds of martinis, and film with Spielberg’s second cousin, because, well, he’s Spielberg’s second cousin. Not coincidentally, they make advertising that’s shiny on the outside and empty on the inside.
Then there’s JohnsonSheen. On the Andy Scale, we’re closer to Griffith than Warhol. Not that our work isn’t eye-cathcing, page-stopping and intriguing. It’s just weighed down by, well, strategy. You’ll never have to guess what the point is.
As for perks, we serve halfway decent donuts.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.