Spike Jones at Brains On Fire recently wrote about the Master/Slave relationship. He believes too many creative firms find themselves beholden to it. If an equal relationship and rules of engagement aren’t put in place from the beginning, then the client thinks that they can tweak umpteen-million times or call to have you place an ad the day it’s due. And it’s not their fault. It’s yours. Rock on with your bad self, …
Wieden And P&G Look To Raise The Bar On Packaged Goods Advertising
Adweek: Procter & Gamble has shifted global creative duties on its Old Spice brand to independent Wieden + Kennedy from Publicis Groupe's Saatchi & Saatchi after a pitch, the company confirmed. P&G spends about $80 million on Old Spice in the U.S. alone, according to Nielsen Monitor-Plus. "We're always seeking best-in-class agencies to bring expertise and creative energy to our brands," said Paolo deCesare, …
Continue Reading about Wieden And P&G Look To Raise The Bar On Packaged Goods Advertising →
Goodby Dips Into The Cheese
Adweek: Frito-Lay has awarded its Doritos ad account to Goodby, Silverstein & Partners, the client has confirmed. Estimated billings exceed $30 million. "The Doritos brand is a true icon and we look forward to being part of the Frito-Lay team," said Jeff Goodby, shop chairman and co-cd. "This is a chance to put Doritos front and center in people's minds where it belongs." BBDO remains the client's worldwide partner …
Dude, You Can Stash The Dell Now
Lewis Lazare: With loud praise for the success of its Super Bowl commercials for Anheuser-Busch still ringing, DDB/Chicago took a huge hit Wednesday: Computer behemoth Dell is moving its domestic consumer advertising account to BBDO/Atlanta. The lost business is believed to be worth a whopping $250 million. The Dell move also is an ugly mark on the report card of DDB/Chicago President and CEO Dana Anderson, who …
Doner: MIA From The WWW
Nearly every ad agency on the planet has a website, be it good, bad, or ugly. Except for one, it seems: Southfield, Michigan's Doner Worldwide, who does work for Mazda, Six Flags, DuPont, and Blockbuster, among others. They do have donerus.com registered and for use as an email domain. But no site. Poking around the web the other day, I completely came up empty on a search for Doner. Anyone know why? …
Will You Listen To This Guy?
Let me say up front, the person who wrote this classified ad once hired, then quickly fired, me. I don't hate him, but I would not be doing my job here if I let this ego-fueled drivel go unremarked upon. This is a chance to be part of a small award-winning creative staff (One Show pencils, CA, et al) headed by Minneapolis-bred, award-winning, veteran CD who has been in Denver for 7 years. Denver may be the scrappiest …
They Do Great Work And The Perks Aren’t Bad Either
Chicago agency, Hadrian's Wall, is blogging. The entire staff of Hadrian's Wall is in Rome for a week, celebrating the shop's five-year anniversary. I don't know which item is bigger news. The latter, I suppose. …
Continue Reading about They Do Great Work And The Perks Aren’t Bad Either →
Fallon Tidies Up
NYT: Pat Fallon, the chairman of Fallon Worldwide in Minneapolis, unexpectedly fired his hand-picked senior creative executive yesterday after less than a year in the job. Paul Silburn, who joined Fallon as executive creative director for North America in early February 2005, was dismissed along with Mark Taylor, a creative director hired from Crispin Porter by Mr. Silburn last summer. A search for a successor for …