Download Ad Age's 2006 Fact Pack for a synopsis of the year's marketing and advertising data. "Top 10 Independent U.S.-Based Agencies" is one Fast Pack report that caught my eye. Doner Richards Group Rubin Postaer Wieden + Kennedy Cramer-Krasselt Bernstein-Rein WestWayne Marc USA Barkley Evergreen davidandgoliath All but Marc USA experienced serious revenue growth last year. …
Houston Tries To Muscle In On Minneapolis And The Rest
From Ad Age: Houston is the fourth-largest city in the U.S., with the Census Bureau pegging its population at slightly over 2 million. But it’s the 18th largest ad market, much to the dismay of local marketing executives. “We’ve taken a major hit,” Lou Congelio, president of Stan & Lou Advertising, told his local brethren at a Houston Advertising Federation luncheon last week. “McCann is gone. Ogilvy is gone. BBDO …
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Sun Trust Asks A Local To Show Them Around Charleston
From Adweek: Rawle Murdy has been hired by SunTrust Banks to help the company promote its expansion into the Charleston, S.C., market, the shop said. SunTrust has announced plans to open seven branches in the area in April and several more during the next 12 months. The independent Charleston shop will coordinate events and sponsorships for the Atlanta-based bank in addition to community and public relations. WPP …
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127 Addys for Tampa Agency, Retirement Delayed
I don't know how much entry fees are at the Tampa ADDYS, but local Tampa agency Pyper Paul & Kenney hauled in 127 ADDYS this year. Someone must've sold a boat or two to pay for all those entries, but nevertheless, congrats to the folks there. That's a sweep and a half. PP+K's honors included 63 gold, 55 silver and seven of the 13 Best of the Bay awards, the judges' prize for copywriting and overall best of show. The …
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Starcom Has The Star Power
From Lewis Lazare: Macy's department store chain, a division of Federated Department Stores, has completed a national media-buying agency review and named Starcom USA/Chicago, as the retailer's first national planning and buying agency, effective immediately. Starcom's assignment includes more than $200 million a year in media planning and buying for Macy's television, radio, print, out-of-home and Internet …
Publicis Seeks To Refresh Stale Business
Rishad Tobaccowala's star, already bright, is rising even higher. Publicis Groupe today announced the launch of Denuo, a major new strategic initiative designed to anticipate and exploit the rapidly changing digital, interactive and mobile communication environment. Denuo is not based on any pre-existing industry model. Denuo’s model rests on three pillars, and will function simultaneously as a strategic consultant, …
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For The Ad Lover In Your Family
Wieden + Kennedy/London seems surprised to find their work for sale on eBay. The Impossible Making of the Impossible Dream TV Campaign This DVD is an official press release from Honda and provides an insight into the recent "Impossible Dream" Honda TV advertisement campaign's production, so you can learn more about the brief, what happened behind the scenes, the featured products and examples of how Honda generators …
Jump! How High?
Spike Jones at Brains On Fire recently wrote about the Master/Slave relationship. He believes too many creative firms find themselves beholden to it. If an equal relationship and rules of engagement aren’t put in place from the beginning, then the client thinks that they can tweak umpteen-million times or call to have you place an ad the day it’s due. And it’s not their fault. It’s yours. Rock on with your bad self, …