WongDoody Joins The Revolution

Adweek reports that WongDoody has additional capabilities.

Independent WongDoody has launched an interactive design and technology division, United Future, the agency said today.
The 12-member United Future team works at the agency’s Los Angeles office. Some of the first collaborations between WongDoody and its interactive arm include projects for Autodesk, T-Mobile and a viral marketing campaign for RealNetworks. The two entities also created an online campaign for Alpine Electronics and relaunched the shop’s Web site, wongdoody.com, two weeks ago.
Ben Wiener, CEO of WongDoody, said the agency considered buying an existing interactive company but ultimately created its own unit.
He said he believes his agency is more competitive now because it is as well versed in interactive, public relations and design as it is in creative and making television ads.
“The advertising landscape is changing, and the agency of the future may never make ads at all,” Wiener said.

What I don’t understand, is why the tech division needs its own name. And given the name–United Future–it seems more than a little incongruous.
By the way, United Future is a political party in New Zealand.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.