Maybe our friend Dean over at Black Lab Five can shine some more light on this, but Copper Advertising, formerly known as TraverRohrback and a shop that has done good work that got some national attention, has closed its doors. I know they always tried to lure good creative talent there (I say that, ever so humbly, because more than one creative recruiter over the years called me about them.) This story in the Kalamazoo Gazette has more.
“It seemed like we had great accounts that just never went forward, progressed or grew,” said Alan Wolstencroft, a creative director whose job at Copper was terminated last month. “ I just wish there was more business… I don’t know if it’s the economy or maybe Kalamazoo is a hard region to pull together.”
Is it getting tougher, or easier, for small regional shops to do business?