BBDO Goes To School

I learned today that BBDO runs a school. And get this, they seek to educate clients. Talk about a little pre-sell.

Since 1998, BBDO University has been helping BBDO and its clients improve their people’s ability to build strong brands.
BBDO University is headquartered in Barcelona, Spain. From here, we run the Core Curriculum, Client Training, local Agency Workshops and external collaborations across the world.
In addition to new resources such as the distance learning “Advertising Strategy” course, the enhanced is designed to improve the University experience of clients, Agencies and individual participants. We have made it easier for you to find the information you want, interact with University staff and, in the case of BBDO participants, share and grow your knowledge with your fellow alumni.
In all ways, the new on-line Campus is a truer reflection of our core values and our desire to continuously improve the depth of knowledge and competencies of BBDO employees and clients.

The school also started a new blog recently.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.