Publicis Seeks To Refresh Stale Business

Rishad Tobaccowala’s star, already bright, is rising even higher.

Publicis Groupe today announced the launch of Denuo, a major new strategic initiative designed to anticipate and exploit the rapidly changing digital, interactive and mobile communication environment.
Denuo is not based on any pre-existing industry model. Denuo’s model rests on three pillars, and will function simultaneously as a strategic consultant, an inventor of solutions and as an investor in partnerships. The unprecedented new venture [“denuo” = ‘afresh’, ‘anew’ in Latin] will be led by Rishad Tobaccowala, chief innovation officer of Publicis Groupe Media and celebrated industry visionary who was identified by Business Week as one of the top business leaders in 2005.
Denuo aims to partner with new companies and individuals who are inventing future pathways to elusive consumers. By so doing, Denuo earns first-mover rights for clients in these ventures.
“There is huge market demand for expertise that can serve clients as sensors, editors and collaborators, and who can work in a plug and play world,” said Rishad Tobaccowala.

Denuo will operate from offices in Chicago and New York.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.