Starcom Has The Star Power

From Lewis Lazare:

Macy’s department store chain, a division of Federated Department Stores, has completed a national media-buying agency review and named Starcom USA/Chicago, as the retailer’s first national planning and buying agency, effective immediately. Starcom’s assignment includes more than $200 million a year in media planning and buying for Macy’s television, radio, print, out-of-home and Internet advertising in the United States. Starcom won out over other finalists, including Initiative and MPG. The addition of Starcom means two Chicago agencies are now at the center of Macy’s national marketing initiative set to begin in earnest in September. JWT/Chicago is developing the launch national ad campaign next fall that coincides with the folding of the Marshall Field’s chain into Macy’s.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.