Sun Trust Asks A Local To Show Them Around Charleston

From Adweek:

Rawle Murdy has been hired by SunTrust Banks to help the company promote its expansion into the Charleston, S.C., market, the shop said.
SunTrust has announced plans to open seven branches in the area in April and several more during the next 12 months.
The independent Charleston shop will coordinate events and sponsorships for the Atlanta-based bank in addition to community and public relations. WPP Group’s Young & Rubicam in New York is providing advertising for the market expansion. Y&R won the $40 million ad account in a review last November.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.