Rawle Murdy has been hired by SunTrust Banks to help the company promote its expansion into the Charleston, S.C., market, the shop said.
SunTrust has announced plans to open seven branches in the area in April and several more during the next 12 months.
The independent Charleston shop will coordinate events and sponsorships for the Atlanta-based bank in addition to community and public relations. WPP Group’s Young & Rubicam in New York is providing advertising for the market expansion. Y&R won the $40 million ad account in a review last November.