If you read Ad Age regularly, you know that much of the magazine's editorial output is created by reader-practitioners, a fact that can lead to uneven coverage. Here's an example. In an article on the need to maintain senior-level generalists instead of mid-level specialists, Bob Rose, VP-director of account services and media operations at Seiter & Miller Advertising, argues that "media people" are biased against …
The Toronto Experiment: Bogusky To Inject His DNA Into Other MDC Shops
If you were Miles Nadal, you might be tempted to sprinkle as much Bogusky as possible on your other holdings, regardless of existing seasoning. So I'm not surprised to learn from Ad Age that Alex Bogusky is taking on a new role at the Toronto-based parent company that makes him responsible for the creative product across its entire portfolio of agencies. Mr. Bogusky is now "chief creative insurgent" at MDC, according …
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It’s TV Time For R/GA
Bob Greenberg, Chairman, CEO, Global Chief Creative Officer, at R/GA--Adweek's digital agency of the decade--wants to do the following in 2010: 1. Make a TV campaign that makes Jeff, Alex, Dan, and Lee say, "Wow....who did that?" 2. Find 100 more talented R/GA'ers...yesterday. 3. Be able to attach the word 'Global' to our name. 4. Go 'off the grid' for a weekend. I'm not one to frown on another's goals, but I will …
Spotlight On NW Creative: The Great Society
The Great Society was a set of domestic programs proposed or enacted in the United States on the initiative of President Lyndon B. Johnson. The Great Society is also a Portland mutt--part brand consultancy, part advertising agency, part graphic design shop--with a decidedly Russian bark. Formed by people who once worked at Wieden + Kennedy, Goodby Silverstein & Partners, Publicis in the West and other notables, the …
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For A Small Retainer, You Can Have Lab Rats Chew On Your Marcom Problems
Richmond Times-Dispatch is reporting on a new business model for Work Labs, the agency led by Cabell Harris. The article describes Work Labs' compensation model and their outsourced talent pool. Harris will ask clients to pay his agency a small retainer each quarter. For that retainer, Work Labs will present new marketing ideas to clients each quarter. The client pays only for the ideas it decides to implement, he …
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Haggling For Gold
Metal Potential is a Posterous blog from Rob Schwartz, Chief Creative Officer of TBWA\CHIAT\DAY Los Angeles. In case you're wondering how Schwartz feels about ad industry awards, take a look at his site's tagline: "Advertising awards aren't life and death. They're much more important than that." Due to the wedding of "communication + craft" in the following spot for moneysupermarket.com, Schwartz feels it deserves …
Doing Great Work Is Relatively Easy, Selling It Is Not
Barry LaBov, founder and president of LaBov and Beyond in Fort Wayne, Indiana has noticed something about successful people in advertising. They: Commit to doing great, inspired work. Are engagers--they engage their clients, co-workers and suppliers in doing great work. Face the tough situations--they make sure their ideas are on-track, they demand great performance of themselves and others--even the client has to …
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In The Hands Of A Good Writer, Adlandia Can Be A Fascinating Place
Ad Age is running an edited excerpt from Adland by former Y&R creative director, James P. Othmer. As you surely know, there are more books on advertising available than any rational human being has time for. But I must say, this one looks good. Here's Othmer on why he chose to write a book on advertising, following the success of his novel, The Futurist: While doing press for my novel, a funny thing happened. While …
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