Spotlight On NW Creative: The Great Society

The Great Society was a set of domestic programs proposed or enacted in the United States on the initiative of President Lyndon B. Johnson.
The Great Society is also a Portland mutt–part brand consultancy, part advertising agency, part graphic design shop–with a decidedly Russian bark.
Formed by people who once worked at Wieden + Kennedy, Goodby Silverstein & Partners, Publicis in the West and other notables, the agency works on Brooks, Fiskars, Regence Blue Cross Blue Shield and other brands.
Let’s have a look at some of The Great Society’s video:

Speaking about the shop’s work for Fiskars, Scott Cowan, President of The Great Society, said, “Marketing is really nothing more than storytelling. When you have such outstanding material to work with, sometimes you just have to get out of the way and let the stories tell themselves.”



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.