Haggling For Gold

Metal Potential is a Posterous blog from Rob Schwartz, Chief Creative Officer of TBWA\CHIAT\DAY Los Angeles.
In case you’re wondering how Schwartz feels about ad industry awards, take a look at his site’s tagline: “Advertising awards aren’t life and death. They’re much more important than that.”
Due to the wedding of “communication + craft” in the following spot for moneysupermarket.com, Schwartz feels it deserves “gold” at One Show, D&AD, Cannes, ANDY, Spikes and all the rest.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.