It’s TV Time For R/GA

Bob Greenberg, Chairman, CEO, Global Chief Creative Officer, at R/GAAdweek’s digital agency of the decade–wants to do the following in 2010:

    1. Make a TV campaign that makes Jeff, Alex, Dan, and Lee say, “Wow….who did that?”
    2. Find 100 more talented R/GA’ers…yesterday.
    3. Be able to attach the word ‘Global’ to our name.
    4. Go ‘off the grid’ for a weekend.

I’m not one to frown on another’s goals, but I will point out that one of the most successful digital marketers in the game is intent on making TV that stands up to the very best. Which says what? That TV is still dominant? Or that R/GA feels pressed to assume lead agency status, and a killer reel is the thing they need to do that?
If you’d like to see new year’s resolutions from other head honchos in marketing and media, click over to Ad Age.
BTW, what are your new year’s resolutions?



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.