I've invited three more highly accomplished marketing pros, writers and big thinkers to join the action here. I'm flattered and thrilled that they've all agreed to participate. Please join me in welcoming real journalist Catharine P. Taylor, author, speaker and consultant Tom Asacker and author, speaker and innovation consultant Annette Moser-Wellman to the party. Look for their bylines to appear here in the coming …
Twitter Naked
Dabitch Is Not Ad Wikipedia
Dabitch of Adland shares a funny tale on her personal site from the dark side of adbloggerdom. A bloke from the UK calls, I can hear that he's in a rather noisy spot, cups hitting tables and chatter in the background and he tells me that he has a blockbuster idea for a commercial that would sell every unit of Levis (or whatever) brand they had. It's that great, it's so great he almost doesn't believe it himself, he's …
Upgrades At The Industry School
Ad Age has breaking news out of Richmond. Effective Jan. 14, the Richmond, Va.-based VCU Adcenter, founded in 1996, will be called VCU Brandcenter. It also is unveiling a new logo, courtesy of New York-based design firm Collins, as well as a website, www.brandcenter.vcu.edu, created by Interpublic Group of Cos.' RG/A, New York. Following lengthy debate, faculty, board members and students concluded that association …
Shady Goodness
When you win an account, you want it to be an account you can believe in and profit from. That can mean any number of things, depending on the account and the people who win it. While a sunglasses account isn't a car account, I've got to believe McGarrah/Jessee is pleased to beat out Fallon and Carmichael Lynch to win the Costa Del Mar business. I used to work on Bolle at Integer/Denver and they'd invite us over to …
Shopping For Creative At Craig’s
Craigslist is home to many things, some of which prove to be valuable. The Lower Columbia River Estuary Partnership (Estuary Partnership) requests proposals and qualifications for the development of a strategic plan for a consumer education campaign. This campaign will inform consumers on the significant risks to human and environmental health that are associated with flame retardants (a common ingredient in products …
CTOs Worth Their Weight In _________
Fred Wilson, a.k.a. "A VC" on the need for a great Chief Technology Officer: Great managers are hard to find in any line of work. But managing developers is even harder. The better the developer the harder they are to manage. I assume its a bit like managing high maintenance entertainers. The best developers are artists who are often moody, are anarchists who have bursts of creativity and equally long periods of …
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Who Needs Creative Arts When There’s So Much Data Available?
The Kaiser is lamenting the state of creative affairs today. If you work in the creative department of an advertising agency in 2008 you will be hard pushed to find either a member of your team who can remember the old process or somebody who can handle a pencil and can draw - but I bet everyone is pretty savvy with a Mac, Photoshop, Quark and InDesign. Suddenly everyone with a computer, a mouse and a piece of …
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