The New York Times looks at American Eagle Outfitter's journey into branded entertainment. Last summer, on its Web site, ae.com, American Eagle introduced a dedicated media channel called 77e, which plays music and videos. The idea was to make visitors intrigued enough by what they saw to entice them to click further and buy clothes. Much of the content on the channel has been commissioned specifically as …
There’s Little Value In An Obtuse Headline
Karpian Wisdom Floweth
Scott Karp of Publishing 2.0 has some great advice, as always, for those working to understand the new advertising culturescape. Google turned search advertising into the most profitable media business on the web by following the basic principle that advertising must create value for consumers. Search advertising is so powerful because the ads are relevant and USEFUL. The most successful new advertising models will …
New Year For Another Lame Facebook Story
It seems the bone of contention over Facebook's Beacon application was but the tip of the iceberg. Now Wired is exploring the company's "Social Ad" platform and raising more questions about consent and privacy. Have you used Facebook to give a shout-out to businesses you like? Best make sure your profile picture catches your best side, because you might be an unwitting star in those businesses' next Facebook ad …
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Happy New Year George
The context for this contextual advertising dust up, or why this is here. Hat tip to High Jive. …
All Work and Hopefully Some Play
I'm in Boulder today, so I thought I'd take a drive out Diagonal Highway toward Longmont to see where Crispin Porter & Bogusky has set up shop in a nondescript office park. And look, there are a bunch of cars in the parking lot. On New Year's Day. Which leads me to believe it takes extraordinary drive (and an obsessive nature) to reach the top and stay there. …
Hanging A Shingle Is Risky Business
Sally Hogshead shares a story about founding Robaire & Hogshead in 1998 that's instructive for others considering an entrepreneurial venture. My heart ka-boomed in my chest as we stood outside the building, preparing to sign the lease. I turned to my business partner, took a breath, and nervously said I couldn’t go through with it. Not because the building’s recent remodel from a mechanic’s garage left much to be …
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Good Things Happen When You Get Retail Right
There's an interesting personal story embedded inside this New York Times article on Apple's mastery of the retail space. Two years ago, Isobella Jade was down on her luck, living on a friend’s couch and struggling to make it as a fashion model when she had the idea of writing a book about her experience as a short woman trying to break into the modeling business. Unable to afford a computer, Ms. Jade, 25, began …
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