Site Not Making It? Widgetize!

According to Ad Age, the CondeNet division of Conde Nast has decided to turn its Flip.com business model on its head — and cut headcount from 18 to two in the process.
CondeNet yesterday said its focus for Flip, a 10-month-old virtual scrapbook site for teen girls, would shift to ad-supported Flip applications that run on much more popular networking sites such as Facebook.
The move underscores the difficulty growing that many teen sites are having (in an environment where MyFaceSpace dominates). Traffic at Flip peaked last May, when the site attracted 468,000 unique visitors, according to ComScore; that figure fell to just 104,000 last December.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.