We reported in March on GoDaddy’s decision to bring their account in-house, despite an avalanche of P.R. resulting from their big breasted Super Bowl ad. I finally saw one of the direct TV spots, produced in-house, over the weekend while watching the Tour de France on OLN. The spot, which features a screaming DJ, is […]
Englishman, Piers Fawkes, visited London recently and came away unimpressed by the staidness evident in British ad circles. There are a few folk in the UK who are very switched on, I grant you, but a lot of agency people I met in my short visit were rather bemused by PSFK and IF. Although blogs […]
New York Times: With its long reliance on talk formats and call-in programs, radio was arguably the first open-source media form. Now a new Public Radio International program, “Open Source from P.R.I.,” will test whether the collective intelligence permeating the Web can make not just loud radio, but smart radio. Not only does the program […]
New York Times: Putt-Putt is not a generic name for miniature golf. It is the brand name of a company that builds and franchises a particular style of miniature golf course designed specifically to make competitive putting possible. For something that sounds as if it was named by a child, Putt-Putt has a surprisingly grown-up […]
Rohit Bhargava, of Ogilvy PR has some great things to say about the power of randomness. What makes random such a powerful marketing tool?
Boston Globe: It was any banker’s worst nightmare. Shortly after Wachovia Corp. sent an e-mail inviting recipients to go to a new log-in page as a result of its merger with First Union Corp., some savvy customers swamped Wachovia’s call center to inform officials that criminals apparently were attempting to steal the financial information of […]
An ad can never say it all. Of course, clients often want to break this cardinal rule, because they have so many important (to them only) things to say. Thanks to Flickr user, Fachtopia for the image.
Yahoo: Pigs tattooed with the logo of French luxury brand Louis Vuitton rest in a farm in the rural area of China’s capital Beijing July 14, 2005. The pigs are owned by Belgian artist Wim Delvoye, who has a staff of local farmers and tattoo artists raising sows to use them as canvases for skin […]
Ad Age: Bread marketers are launching a variety of new whole-grain white breads in an effort to cater to the latest health trend while also catering to the tastes of the vast majority of consumers who don’t like the taste of whole-grain bread. Interstate Bakeries is launching a whole-grain version of its classic Wonder Bread […]
AP: Reebok International Ltd. said Thursday its second-quarter profit soared 71 percent on strong sales driven by the athletic shoe and apparel maker’s high-performance model shoes and “I am what I am” marketing campaign. Paul Fireman, Reebok’s chairman and chief executive, said the “I am what I am” marketing campaign the company introduced in February […]
Brandweek: IndyCar racer Danica Patrick has inked a multiyear deal to be spokeswoman for Old World Industries’ antifreeze and windshield cleaning products. The racer, one of two female IndyCar drivers and rookie of the year in 2005, will be touting PEAK Antifreeze and Mr. Clean windshield wash and wiper blades in advertising, promotions, events and […]