Faris Yakob went to Oxford. I imagine that’s where sentences like these come from: The fact that you can microbroadcast phatic affection enables the formation of larger number of weak social ties. Or something. I can’t pretend to know what it means. But I can ask Faris, or you, for an explanation.
How many meetings have I attended at the brewery in Golden? You can go right from the pitch, downstairs to the tasting room where tours end and free beer begins. You might say it’s a tradition, one that many Integer employees still practice. But all that is about to change. According to USA Today, MillerCoors […]
David Carr of The New York Times paints a bleak, sorely accurate, picture of the print media business today. It’s been an especially rotten few days for people who type on deadline. On Tuesday, The Christian Science Monitor announced that, after a century, it would cease publishing a weekday paper. Time Inc., the Olympian home […]
Steffan Postaer has just compared advertising to fly-fishing. Norman Maclean would not be pleased. Brand advertising in its highest form is like fly-fishing: sleek, urbane, wise. Think glorious anthems, the launch of new campaigns. Fishing with lures is one step down. It’s brand advertising, packaged and distilled. Though not a lavish opus, it still requires […]
Amanda Mooney works as an account exec in the Chicago office of Edelman.
Gregory Solman of Adweek claims that Austin-based GSD&M Idea City is getting some swagger back in its boot step after some tough account losses. image courtesy of Flickr user, andreanna Solman also examines the shop’s “Purpose Branding” platform: For GSD&M, COO Duff Stewart, said, “purpose-based branding” meant helping Southwest Airlines understand that it was “not […]