Armano On Armano

David Armano of Critical Mass knows how to talk the talk.

We’re focused on relevant, groundbreaking solutions that fuse style and substance—insight driven creative, supported by technology, which ultimately leads to measurable results. Not merely flashy creative or fleeting viral campaigns, but rather, applications that shift consumer behavior, brand experiences that deepen customer relationships and game-changing strategies that meaningfully impact the bottom line.

Apparently, Armano also walks the walk. In this same post he mentions that he’s “making a leap from leading teams to leading an entire department of over 40 people.” In an interesting twist, Armano humbly asks himself (and his readers) if he’s ready for the promotion.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.