Free Idea for Howard Schultz

For any brand that builds community in real life, doing so online is a natural.
Starbucks wants to be your community gathering spot. In many cases, it is. But I feel Starbucks has a ways to go online.
Here’s what I can “discover” about my local Starbucks on the company’s site:
I’d like to discover more than that. I’d like to see a list of the people working there, with a little bio on each. They know my name. I want to know their names. And why not open that functionality up to the regulars, as well.
The web is social. Coffee is social. This is a solution waiting to happen.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.