Shady Goodness

When you win an account, you want it to be an account you can believe in and profit from. That can mean any number of things, depending on the account and the people who win it.
While a sunglasses account isn’t a car account, I’ve got to believe McGarrah/Jessee is pleased to beat out Fallon and Carmichael Lynch to win the Costa Del Mar business.
I used to work on Bolle at Integer/Denver and they’d invite us over to their warehouse for employee-only blowouts, where I’d walk away with six or seven pairs of glasses and goggles for $10 to $15 each. Perks are important.
According to The Austin American-Stateman, McGarrah/Jessee has 51 employees, and is expected to report about $70 million in billings this year.
The agency’s clients include Whataburger, Shiner beer and Frost Bank.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.