You Can Have Your Truck And Your Conscience Too

chevy_NY_Times.jpg
Chevy bought a full page in today’s New York Times and created a microsite at nytimes.com/chevy, in an effort to “educate” the car buying public about GM’s commitment to green practices.
The ad and microsite both feature a letter from Beth Lowery, GM’s VP for Environment, Energy and Safety Policy. She says the right things, like:

Because GM’s environmental footprint is indeed large, so is our obligation to change.

So, are you buying? Are you ready to run out and buy a 2008 Chevy Tahoe? It’s a Hybrid dude, so it’s cool. I mean think about it, do you want a Prius or a truck? You can pull a boat with a truck.
Prices for the 4×4 model start at $53,295.

About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am now head of brand strategy and creative direction at Bonehook in Portland, Oregon.