When you go to market with a new product or a new campaign for that matter, you have one chance to make a first impression. Which leaves Anheuser-Busch in a quandry as it seeks to fix Bud.tv. According to Brandweek, A-B is in the process of adding shorter videos and the brewer wants to make […]
Serial entrepreneur Jason Calacanis launched Mahalo.com, a human-powered search engine, at the Wall Street Journal’s D Conference yesterday. “Google’s mission is to index the world’s information; our mission is to curate that wonderful index,” said Calacanis. TechCrunch has more on the developments.
Guy Kawasaki’s buddy, Glenn Kelman, the CEO of online real estate brokerage Redfin, has written an eleven-point treatise on DIY public relations. His sixth point about going agencyless in this brave new interworld is well fashioned: 6. Most publicists feel threatened by the Internet’s systems of attribution, glorification and punishment, where Digg can make an […]
I like what Josh Kamler at tiny gigantic has to say about authenticity. Authenticity is a basic requirement for any healthy relationship, but it’s nothing more than that. That’s why it rubs me so wrong to see decks and brand guidelines that trumpet authenticity as a value: We are authentic, they say. But here’s the […]
It’s not enough for Google to “do no evil.” They must also do good. According to the New York Post, beginning this Friday the search giant will in fact do good. Google is trying to clean up its search results by cracking down on dubious Web sites that contain little content but lots of ads. […]
BusinessWeek offers eight dos and don’ts for marketing a small business via online social networks. Here’s the first: Communications consultant (and charisma coach) Olivia Fox Cabane says that trying to sell your products, services, or yourself when you first meet someone is the fastest way to ruin a networking relationship before it begins. Instead, she […]
According to Adweek, Red Tettemer, a Philadelphia-based independent, is launching a unit led by creative media strategist Rachel Timmerman, formerly of MDC’s Crispin Porter + Bogusky in Miami. The division blends account planning and creative development and is designed to leverage campaign ideas across the breadth of today’s emerging media landscape. “We think Rachel can […]
CBS acquired social-networking Web site Last.fm for $280 million, delving further into the music business where it was once a major player. Last.fm, “The Social Music Revolution,” was founded in the U.K. in 2002 and now has 15 million plus active users in more than 200 countries. Me included. Last.fm’s team — including founders Felix […]