Adpulp
Advertising News and Know-How
By David Burn
Ian Schafer, CEO of Deep Focus points out that Avenue A has no business claiming legal rights to the term "social influence marketing." Brian Morrissey of Adweek, in response to this says, "i must TM 'digitalia' before someone else gets to it." …
Continue Reading about Today In Twitterverse: Unnecessary Trademarks →
By David Burn
In today's installment of "Consumed," New York Times Magazine writer Rob Walker shines a light on FIJI Water's attempt to paint itself green. It's not an easy task for a company that ships a heavy product in plastic containers many thousands of miles to market. “Any time you see negative stories in the press, you have to figure out how to respond,” says Rob Six, FIJI Water’s vice president for corporate …
By David Burn
My head is spinning. Yvon Chouinard's memoir/manifesto, Let My People Go Surfing: The Education of a Reluctant Businessman, is the reason. I don't know that I can successfully convey how important this book is. Yet, it's imperative that I try. First, let me say this book is the best "ad" I've ever seen. I've been a hard core fan of Patagonia for 25 years, but this book/ad has deepened my respect for the company. The …
By David Burn
Scott Karp of Publishing 2.0 always has thought provoking content to share, which makes him one of the best bloggers I know of. In a recent post, he states that "most online advertising creates NO value for consumers." I'm not sure many other forms of advertising create value for consumers either, but I digress. Consider this: What is the most successful type of online advertising that convinces people to buy …
Continue Reading about We Can Do Better Than Spam. Can’t We? →
By David Burn
Do you crave intimacy with the brands in your life? Please tell me the answer is "no." Writing in BusinessWeek, Sohrab Vossoughi, founder and President of ZIBA Design claims intimacy is desired. Umpqua had to understand its own culture. What did Umpqua believe in? What was it good at? What did it stand for? What could it stand for? After researching these questions thoroughly, Umpqua found its customers were craving …
By David Burn
USA Today, like many others in the tech press, wonder what Zuck is going to do next. Facebook CEO Mark Zuckerberg, asked at the D Conference if he would sell Facebook to Microsoft for $15 billion, said no. "The end goal for us isn't to sell the company or an IPO. The way we evaluate (offers) is how are they going to help us along the way," he said. Maybe Google is one of those companies who can help. "We talk all the …
Continue Reading about Yet Another Facebook Story: Get Thee To An Ikea →
By David Burn
The New York Times points to the downside of celebrity endorsement. Christian Dior, the French fashion brand, has become the latest global company to learn a hard lesson about the danger of offending Chinese pride. Facing the possibility of a boycott of its products, the luxury company said on Thursday that it had dropped the American actress Sharon Stone from its advertising in China after she suggested last week …
By David Burn
Hill | Holliday hasn't updated their website since April 11th. I'm certain there are good reasons for it. Most likely the people who have been chosen to update the site are busy solving client problems (like finding Rachel Ray a new scarf). I get it. But, I also get that a blog as agency site isn't the right answer if you can't keep it up to date. I don't mean to pick on Hill | Holliday. They are far from the only …
Continue Reading about Wherefore Art Thou, Hill | Holliday? →
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