Dior Drops Sharon Like A Stone


The New York Times points to the downside of celebrity endorsement.

Christian Dior, the French fashion brand, has become the latest global company to learn a hard lesson about the danger of offending Chinese pride.
Facing the possibility of a boycott of its products, the luxury company said on Thursday that it had dropped the American actress Sharon Stone from its advertising in China after she suggested last week that the recent earthquakes in Sichuan Province were karmic retribution for Beijing’s treatment of Tibet.
Ms. Stone said last week during the Cannes Film Festival: “I’m not happy about the way the Chinese are treating the Tibetans because I don’t think anyone should be unkind to anyone else. And then the earthquake and all this stuff happened, and then I thought, is that karma?

If Stone knew what she was talking about, then I’d say we all better get under the table and brace ourselves, for very few humans nations are truly kind.

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.