Wherefore Art Thou, Hill | Holliday?

Hill | Holliday hasn’t updated their website since April 11th. I’m certain there are good reasons for it. Most likely the people who have been chosen to update the site are busy solving client problems (like finding Rachel Ray a new scarf). I get it. But, I also get that a blog as agency site isn’t the right answer if you can’t keep it up to date.
I don’t mean to pick on Hill | Holliday. They are far from the only agency with this problem. They’re just the most prominent.
If you ask Steve Rubel, he’d suggest putting some so-called “Millennials” on the job. If you ask me, I’d say it’s not about age, it’s about commitment to the form.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.