Today In Twitterverse: Unnecessary Trademarks

Ian Schafer, CEO of Deep Focus points out that Avenue A has no business claiming legal rights to the term “social influence marketing.”
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Brian Morrissey of Adweek, in response to this says, “i must TM ‘digitalia’ before someone else gets to it.”

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About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.