Ian Schafer, CEO of Deep Focus points out that Avenue A has no business claiming legal rights to the term “social influence marketing.”
Brian Morrissey of Adweek, in response to this says, “i must TM ‘digitalia’ before someone else gets to it.”
By David Burn
Ian Schafer, CEO of Deep Focus points out that Avenue A has no business claiming legal rights to the term “social influence marketing.”
Brian Morrissey of Adweek, in response to this says, “i must TM ‘digitalia’ before someone else gets to it.”
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
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