Ian Schafer, CEO of Deep Focus points out that Avenue A has no business claiming legal rights to the term “social influence marketing.”
Brian Morrissey of Adweek, in response to this says, “i must TM ‘digitalia’ before someone else gets to it.”
About David Burn
Co-founder and editor of Adpulp.com. David wrote his first ad for a political candidate when he was 17 years old. She won her race and he felt the seductive power of advertising for the first time. Today, David is a creative director in Austin, Texas.