Books are important. Family is important. Buying books for friends and family members this holiday season is important. Particularly, if you're buying them from Broadway Books at 1714 NE Broadway in Portland. That's the message coming from Everyday Dude in San Francisco. His mother has owned and operated the independent bookstore for the better part of 20 years. Unfortunately, the store isn't doing well this winter. …
Ad & Marketing Blogs Multiply Like Rabbits
I must admit I've been slow to warm up to the Ad Age 150. Mainly because of where AdPulp was ranked. But now that we're climbing and will hopefully gain a footing in the top 50, I'm open to reconsidering the merits of such a system ;-> The fact is popular doesn't necessarily mean good. But popular does lend itself to monetization, which we're interested in. So what do you think? Should we adorn this shiny new layout …
Continue Reading about Ad & Marketing Blogs Multiply Like Rabbits →
Free Idea for Dan Wieden
What's wrong with this picture? A - The man's name is spelled wrong B - The man has but one "connection" C - The man simply has no need for social networks On this last point, I'd like to linger. I have no idea if the real Dan Wieden signed up to use LinkedIn. Maybe an assistant did it for him and mistakenly spelled his name wrong. Who knows? What's interesting is whether or not a person in Dan Wieden's Nikes would …
The AdPulp Poll: Navigating the Holidaze
What the biggest gaffe one can make at the company holiday party? ( polls) …
Continue Reading about The AdPulp Poll: Navigating the Holidaze →
Today In Twitterverse: How To Structure A Contest
You see this: It's something Twitter users call a Retweet (RT). In other words, it's a straight lift and rebroadcast of another user's update. Retweets have the potential to go viral. Say, someone's child goes missing...one might be inclined to Retweet such a notice in hope of casting a wider safety net for the worried family. This same principal is at work even when the cause isn't as pressing. If one can enter a …
Continue Reading about Today In Twitterverse: How To Structure A Contest →
Orlando! For The Kids
Orlando agency, Push has crafted a new campaign for the Orlando/Orange County Convention & Visitors Bureau. And guess what...it features a baby. Isn't that cute. Research commissioned by the Orlando CVB showed the need to create an overall positioning for Orlando that focuses on the personal connections and emotions resulting from the destination's distinct offerings. John Ludwig, Push chief executive officer and …
College Students Are All Thumbs
eROI is out with a new study that makes it clear how important the mobile phone is to today's college students. From what I've seen, pulling together a text messaging program is no simple task (it has to work across multiple platforms and generally takes months of planning). Yet, do we have much choice if our clients wish to speak to America's future leaders? …
Selling America On The Idea of Clean Coal Is Playing Dirty
Coal execs and their sympathizers woke up to a cold dose of reality this morning, care of a well designed counter argument in the debate over the nation's energy future. The Reality Coalition is a project of the Alliance for Climate Protection, Sierra Club, National Wildlife Federation, the Natural Resources Defense Council and the League of Conservation Voters, and tells the truth about coal today -- it isn't …
Continue Reading about Selling America On The Idea of Clean Coal Is Playing Dirty →
