Denver digital design firm, FL2, helped Greenville identity firm, Brains On Fire, relaunch its site earlier this month. Now, they've done it again, this time turning the code on themselves. The Denver Egotist notes that FL2 "continues to impress us with their simplicity, their usability, and their fresh perspective on user interaction." …
Looking For Books In All The Wrong Places
Y&R/San Francisco is conducting a portfolio event this week. But, unlike the video example above, you have to go to them. [via Adrants] …
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Today In Twitterverse: OMMA Social
David Berkowitz, Director of Emerging Media and Client Strategy at 3601, is in San Francisco today for OMMA Social, a MediaPost event. …
Maybe You Should Get A Dog
Pedigree wants you to adopt a dog and feed it Pedigree brand dog food. The pet food provider will express this desire during Super Bowl XLIII. Developed by ad agency TBWA\Chiat\Day Los Angeles and directed by Traktor, the 30-second spot will air during the first quarter of Super Bowl XLIII. The airing of the spot ties into The Pedigree Adoption Drive, an annual fundraising and awareness campaign the brand created …
Goes Great With Insulated Crocs! Order Now!
Ad Age says, "The quirky little blanket with sleeves has become the raiment of the zeitgeist, with more than 4 million units sold in just over three months and more than 200 parody videos on YouTube." …
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Ode To The Independent Craftsman
self-portrait by Jon Raasch I was looking at Yelp just now and I read a random review of Francis, where we're about to go for brunch. I clicked through to the reviewer's page and then on to his site, where I found this copy: Hi, my name's Jon Raasch. I'm an independent web developer in Portland, Oregon. Many freelance web designers pretend that they have studios full of assistants, developers, architects; I went …
Nice Subtext
Subway Now is a pilot text messaging program now underway in Manhattan. We need to see much more of this kind of thing. Text is the language a lot of young people speak, so it's imperative for brands that appeal to them to also talk text. …
Shrivel Factor
As a maker of advertising, I've often had to confront the unsustainable mass consumption model my very existence, and the industry's, relies upon. I've used this site, as you may know, to share many of my reflections on the matter. Here's one from another source, Adweek's Brian Morrissey: What happens when we move beyond the mass consumerism that's propped up our economies for so long? For kicks, I often ask ad types …
