Ode To The Independent Craftsman

self-portrait by Jon Raasch
I was looking at Yelp just now and I read a random review of Francis, where we’re about to go for brunch.
I clicked through to the reviewer’s page and then on to his site, where I found this copy:

Hi, my name’s Jon Raasch. I’m an independent web developer in Portland, Oregon.
Many freelance web designers pretend that they have studios full of assistants, developers, architects; I went with the honest approach.
Besides, what’s so great about a big dinosaur of a company? Too many chefs spoil the pot, especially in creative fields like web development. My clients hire me because they know they will get my utmost attention. The work will not be passed to under-qualified employees, outsourced or otherwise caught up in some bureaucratic nightmare. The ideas will be fresh and inspired–not slopped together by someone counting the hours until five, but carefully crafted by a developer who enjoys every aspect of his work.



About David Burn

I wrote my first ad for a political candidate when I was 17 years old. She won her race and I felt the seductive power of advertising for the first time. Today—after working for seven agencies in five states—I am head of brand strategy and creative at Bonehook in Portland, Oregon.