Subway Now is a pilot text messaging program now underway in Manhattan. We need to see much more of this kind of thing. Text is the language a lot of young people speak, so it’s imperative for brands that appeal to them to also talk text.
By David Burn
Subway Now is a pilot text messaging program now underway in Manhattan. We need to see much more of this kind of thing. Text is the language a lot of young people speak, so it’s imperative for brands that appeal to them to also talk text.
David Burn is the co-founder, editor, and publisher of Adpulp.com. David joined the ad agency business in 1997 as a copywriter and then worked for seven agencies in five states prior to launching Bonehook in 2010. Today, David is a writer, brand strategist, and leader of creative teams in Austin, TX.
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Finally! This has been wanted for a very long time…
it’s just what we all needed. Thank you Obama!
Texting is a language young people speak, but speedy service and eliminating long lines during a jam packed lunch hour is something that all consumers speak. This is a great example of a brand recognizing the full extent of the consumer experience and the various inputs that can enhance that experience. This is also fantastic as it is a simple tactic to test, iterate and scope, which is what the best brands are doing, using tactics as strategy.
I like texting!