Maybe You Should Get A Dog

Pedigree wants you to adopt a dog and feed it Pedigree brand dog food. The pet food provider will express this desire during Super Bowl XLIII.

Developed by ad agency TBWA\Chiat\Day Los Angeles and directed by Traktor, the 30-second spot will air during the first quarter of Super Bowl XLIII.
The airing of the spot ties into The Pedigree Adoption Drive, an annual fundraising and awareness campaign the brand created five years ago as a means to shine a spotlight on the cause of dog adoption.
For each view of the “Crazy Pets” spot or behind-the-scenes vignettes between January 26, and February 23, Pedigree will donate 8 ounces of dry food for dogs to animal shelters.