Adpulp
Advertising News and Know-How
By David Burn
I love to see agencies produce high quality content for their clients. When a brand has an enthusiastic following (like Nike, VW or Apple) it makes perfect sense for the brand to push past advertising into editorial. That's what a select few clients and agencies are doing, VW and LaBov & Beyond being two. For the 12th consecutive year the Fort Wayne agency--which we recently profiled--is producing the Volkswagen of …
Continue Reading about Genuine Engagement Via Custom Publishing →
By David Burn
This is an odd spot for Old Navy, although somewhat entertaining in a mindless I don't have nearly enough sundresses kind of way. But, for some in the audience, it's also loaded. Nazneen Patel , writer and political provocateur, recognizes that "it's obnoxious and counterproductive to cry 'RACE' every time something like this makes an appearance. Yet, she can't help herself. Among the many vitriolic stereotypes …
By David Burn
The following video from Bradly and Montgomery premieres today as part of a keynote address at MIX09, Microsoft's developer conference in Las Vegas. Ben Carlson, Chief Strategy Officer of Bradly and Montgomery, explains the thinking behind the campaign, "Almost everything you've experienced on the World Wide Web in the past 15 years or so has been seen through Microsoft's Internet Explorer. Internet Explorer has …
By David Burn
I like to see well executed examples of lifestyle marketing and that's what precisely what a boutique hotel company needs to deliver--their properties' unique lifestyle in droves. That's what guest are paying for, that not so little something extra. Morgans Hotel Group is playing by these rules. Their new site by Zaaz, Inc. features a lifestyle section known as The List. The List showcases places to go and things to …
By David Burn
I'm pleased to announce AdPulp's media partnership with WebVisions '09, an important conference for the digerati and the City of Roses. WebVisions explores the future of web design, technology, user experience and business strategy. The conference started in 2001 and is now in its 9th year of bringing the leading visionaries of the web to Portland, Oregon. Schedule and Speakers WebVisions takes place from May 20-22 …
By David Burn
Indy racing has always been a notch above NASCAR in terms of sex appeal. Gyro Worldwide has always been a notch above in terms of sex appeal. Here the twain meet. Credits: CEO/Executive Creative Director- Steven Grasse Creative Director- Ron Pushkar Agency Producer- Joe Conti Production- Buck LA Music- "A New Race" by Radio Birdman …
Continue Reading about Gyro Takes The Country Out Of Racing →
By David Burn
Christopher Hanson, writing in Columbia Journalism Review recalls his time as a reporter at Seattle Post-Intelligencer, a paper with no pulp it in. He says it's "no accident" that Hearst is experimenting with a paperless paper in Seattle, a coffee shop rich, high tech city, (even though Hearst has said nothing about attracting new readers and advertisers to the online-only edition). Hanson also reflects on the …
By David Burn
Last November we took a quick look at Sub Rosa Spirits, the Oregon micro distillery run by Mike Sherwood. Today I got to meet Mike and sample his distinct-tasting Saffron Vodka and Tarragon Vodka, plus a rum and liqueur he's preparing to bring to market. See the full story on Liquid Oregon. …
Continue Reading about Spotlight on NW Creative: Under the Rose Again →
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